Week 12:-
Rylatt, Alastair, 2003, Measuring your know-how, in Winning the knowledge game, The McGraw Hill Companies
Managers now have realised that traditional accounting methods are now inefficient to measure the real impact of people on success of businesses. Stock market is one of the examples to explain this as there are many other companies who valued more/less than their financial book value. Before few decades value of business is measured by its balance sheet and fixed assets like building, plant and machinery. This transition began from American company IBM which bought Lotus for its fourteen time book value. Importance now days are given more to intellectual property. People look at perceived value that they contribute to society. Voluntary organizations are the example of it as they have vey little assets but provide wonderful services to society. So, know- how factor now has become a big preoccupation for business strategies around the world. However there are no set criteria to measure them.
In its study to Australian organizations, McKinsey found that only twenty five percent could recognised the importance of intellectual property in their employees, rest of the companies see them as a cost and not a wealth generator. The reason for this is most of them failed to recognise the importance of intellectual property because it was and still it is very difficult to link between knowledge and innovation to generate performance. Research is now ongoing on the topic of how intangible assets can be better recorded. Brand, customer list and technology are the current measurements for it.
Intangible values must be selected very carefully, and displayed in systematic method using matrixes or tables. It must be used across the organization and not limited to one section of businesses. None of the approach can serves all the purposes. Staff turn over could be the measurement for Human Resource function and for marketing measurement can be annual loss of key. Customer capital, Human capital, intellectual capital, relationship capital and system performance are five commonly explored intangible values. Some questions for long term success of businesses are how businesses relate to its customer? How successful the companies are protecting their intellectual properties? Are the businesses able to foster innovation and service delivery? Answers to these questions can ensure long lasting success. When these questions have the answers then we can plan formula for long term expansion, rejuvenation and inspirations.
The given article clearly explains the value of intellectual property in the success of organization. Though there are not clear formulas to measure intellectual property for any individuals but there are some set rules that can at least predict about the innovative nature of individuals. Careful measurement of it can lead future business success.